What Problem This Solves
Apple changed how iPhones work with ads in 2021, and it broke Facebook tracking for a lot of online stores. Store owners couldn’t see which Facebook ads were actually making sales. This was a big problem, especially for businesses that do cash-on-delivery (where customers pay when they get the product).
I built a system that sends order information directly to Facebook’s computers instead of trying to track through the customer’s phone or computer.
Tools I Used
- n8n – automation software that connects different apps
- Facebook’s business tools – their system for receiving order data
- Basic coding – to clean up and format the data properly
- Security tools – to protect customer information
Works With These Platforms
- Shopify stores
- WordPress/WooCommerce stores
- Custom-built online stores
- Pretty much any store that can send order information
How It Works
Getting Order Information
When someone buys something from the online store, my system automatically gets the order details like:
- Customer name and phone number
- What they bought and how much they paid
- When the order happened
Cleaning Up the Data
Facebook wants information in a very specific way, so the system:
- Splits full names into first and last names
- Fixes phone numbers so they’re in the right format
- Makes sure email addresses are written correctly
- Converts dates and times to what Facebook expects
Keeping Customer Info Safe
Before sending anything to Facebook, the system scrambles sensitive information like names and phone numbers. This protects customers’ privacy and follows data protection laws.
Sending to Facebook
The system then sends all this cleaned-up information to Facebook so they can match it with their ad clicks and show store owners which ads are working.
