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Bali, Indonesia
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Video Editing for DTC Brands & Shopify Stores

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Content that grabs attention, and gets results

I edit product videos that are built to do one thing: sell.
From organic content to paid ads on TikTok, Facebook, and Instagram, I focus on making videos that are fast, clear, and conversion-driven.

Hook First, Always

The first few seconds matter more than anything. I lead with strong visuals, bold text, or a relatable moment that makes people stop scrolling.

Whether it’s:

“You’ve been storing your makeup like this?”
“This solved my back pain in 5 minutes”
I make sure it hits hard — right from the start.

Built Around What Works

Every edit follows a clear structure that’s proven to convert:

  1. Hook: Grab attention

  2. Problem: Show something people relate to

  3. Solution: Introduce the product

  4. Demo: Show it in action

  5. Social Proof: Reviews, reactions, UGC

  6. Offer & CTA: Drive action now

This isn’t just a video, it’s a mini sales pitch, designed for the feed.

Show, Don’t Just Tell

I keep things simple and visual:

  • Clean product shots

  • Clear “before and after” moments

  • Text that explains the benefits without getting in the way

  • Smooth transitions that keep the viewer watching

Every scene is made to highlight what matters, not distract from it.

Clear, Bold Text (That Works on Mute)

Most people scroll with the sound off, so I make sure everything is easy to follow without audio.

    • Big, readable captions

    • Highlighted keywords

    • Short phrases that guide the story

    • Always designed with mobile viewers in mind

Sound That Matches the Vibe
  • Music that fits your brand: upbeat, clean, or relaxed

  • SFX that add impact (think zips, clicks, sprays, drops)

  • Optional voiceover syncing if needed

The goal: support the video without overwhelming it.

What This Style Delivers
I work with brands to test different versions, from hook variations to CTA placement, so you’re not just getting content, you’re getting insights too